Where is Alicia?

AGOP was tasked by AirAsia to develop and execute the NATAS Fair 2010 on-ground activation. The objective was to leverage on NATAS Fair to drive awareness and traffic to AirAsia Facebook Page. And AGOP came up with the big idea of ‘Where is Alicia?’

I Found Alicia!

Our team developed a street activation idea that is able to effectively interact with the target audience through active participation of finding Alicia. We create a large boarding pass with a speech bubble that says ‘I Found Alicia’. The public is engaged to find Alicia and take a photo with her to stand a chance to win a pair of free flight tickets of up to $350!

Activation @ Bugis

Activation @ Raffles Place Park

Activation @ Singapore Expo

Activation @ Orchard Road

Activation @ Helix Bridge

The street activation was seen at Singapore Expo, Bugis, Raffles Place Park, Helix Bridge and along Orchard Road throughout the 3 days from Friday to Sunday.

Be an AirAsia Fan here and check out the photo albums!

Resorts World Sentosa: Football Fever Activation

AGOP was tasked by RWS Resorts World Sentosa’s advertising agency Y&R to develop and execute a ground, viral and guerilla activation during the World Cup Season. 

Brief: RWS wanted to create hype/awareness for its Football Fever Campaign. 

Objective: To increase footfall/drive traffic to RWS Casino and also to increase share of voice and RWS brand recall durring the World Cup Season. 

Solution: With less than 2 days, upon taking the brief from RWS and Y&R, AGOP developed a ground activation comprising of twenty football referees dressed in the signature black referee jersey to issue RED & YELLOW cards to target audience. The referee reach out to target audience by blowing their whistle and issuing the cards. The cards is a redemption card that allows them to sign up as RWS membership and redeem a free beer. The team reached out to more than twelve locations in a total of 10 days. 

Results: AGOP managed to reach out to 10,000 target audiences and achieve a footfall of 34% during the football fever period. The guerilla activation also generated online viral activities and discussion with 18,092 viewership on STOMP and coverage on more than 9 forums. 

The RWS Football Fever Crew

 

Here are some of our talents at work…

We Love Air Asia! ….. in less than 48 hours

AGOP was tasked by Air Asia to develop concept and execute the YOG Air Asia ground activation with less than 48 hrs lead time. The objective was to leverage on YOG torch relay as well as the opening cermony to create awareness as well as drive traffic to Air Asia Facebook page. Visit the link http://www.facebook.com/album.php?profile=1&id=118536194843625#!/AirAsiaSingapore 

The team developed a street activation idea that is able to effectively engage the target audience through active participation. Large speech bubbles with message like “I Love Air Asia!” and “I Only Fly With Air Asia!” were used as photo background.

All photos taken were uplaoded on the Air Asia Facebook Page and target are encourage to vist the facebook page to comment, vote.

The response was overwhelmed and AGOP was able to reach out to 1000 pax and was featured in STOMP (as the Top 8 Must See). Viewership of the STOMP article hit a high of 15,000 viewership in a short few days, and 8 forums had articles relating to the activation.

Finally, Air Asia Singapore Facebook page experinced an increased in fans after the activation!

The Activation Crew with 2 passer-bys

The Activation Crew

Caught RED-handed in MRT

At work...

CHECK OUT THIS PAGE: http://singaporeseen.stomp.com.sg/stomp/sgseen/this_urban_jungle/434166/pretty_airasia_girls_on_mrt_want_to_be_friends_with_you.htm

DO YOU WANT TO BE AIRASIA’S 100 MILLIONTH GUEST?

Greenfields Milk Donation Drive

Buy and drink milk for a good cause! Greenfields Milk is doing a donation drive and the official beneficiary is The Straits Time School Pocket Money Fund.

Head down to any major supermarkets (Giant, NTUC, Cold Storage and etc.) to purchase your own Greenfields Milk! Greenfields Milk is available in 4 types such as Full Cream, Low-Fat, Skimmed and even in delicious Chocolate Malt!

Remember every purchase of a milk carton, 10 cents will be donated to The Straits Time School Pocket Money Fund!

Look out for the bright pink stickers on the milk carton that indicates the Donation Drive!

Lastly, don’t forget to be a fan of the ‘Cheers to Milk’ Fan Club! Click on here to view Fan Page.