Where is Alicia?

AGOP was tasked by AirAsia to develop and execute the NATAS Fair 2010 on-ground activation. The objective was to leverage on NATAS Fair to drive awareness and traffic to AirAsia Facebook Page. And AGOP came up with the big idea of ‘Where is Alicia?’

I Found Alicia!

Our team developed a street activation idea that is able to effectively interact with the target audience through active participation of finding Alicia. We create a large boarding pass with a speech bubble that says ‘I Found Alicia’. The public is engaged to find Alicia and take a photo with her to stand a chance to win a pair of free flight tickets of up to $350!

Activation @ Bugis

Activation @ Raffles Place Park

Activation @ Singapore Expo

Activation @ Orchard Road

Activation @ Helix Bridge

The street activation was seen at Singapore Expo, Bugis, Raffles Place Park, Helix Bridge and along Orchard Road throughout the 3 days from Friday to Sunday.

Be an AirAsia Fan here and check out the photo albums!

Resorts World Sentosa: Football Fever Activation

AGOP was tasked by RWS Resorts World Sentosa’s advertising agency Y&R to develop and execute a ground, viral and guerilla activation during the World Cup Season. 

Brief: RWS wanted to create hype/awareness for its Football Fever Campaign. 

Objective: To increase footfall/drive traffic to RWS Casino and also to increase share of voice and RWS brand recall durring the World Cup Season. 

Solution: With less than 2 days, upon taking the brief from RWS and Y&R, AGOP developed a ground activation comprising of twenty football referees dressed in the signature black referee jersey to issue RED & YELLOW cards to target audience. The referee reach out to target audience by blowing their whistle and issuing the cards. The cards is a redemption card that allows them to sign up as RWS membership and redeem a free beer. The team reached out to more than twelve locations in a total of 10 days. 

Results: AGOP managed to reach out to 10,000 target audiences and achieve a footfall of 34% during the football fever period. The guerilla activation also generated online viral activities and discussion with 18,092 viewership on STOMP and coverage on more than 9 forums. 

The RWS Football Fever Crew

 

Here are some of our talents at work…

We Love Air Asia! ….. in less than 48 hours

AGOP was tasked by Air Asia to develop concept and execute the YOG Air Asia ground activation with less than 48 hrs lead time. The objective was to leverage on YOG torch relay as well as the opening cermony to create awareness as well as drive traffic to Air Asia Facebook page. Visit the link http://www.facebook.com/album.php?profile=1&id=118536194843625#!/AirAsiaSingapore 

The team developed a street activation idea that is able to effectively engage the target audience through active participation. Large speech bubbles with message like “I Love Air Asia!” and “I Only Fly With Air Asia!” were used as photo background.

All photos taken were uplaoded on the Air Asia Facebook Page and target are encourage to vist the facebook page to comment, vote.

The response was overwhelmed and AGOP was able to reach out to 1000 pax and was featured in STOMP (as the Top 8 Must See). Viewership of the STOMP article hit a high of 15,000 viewership in a short few days, and 8 forums had articles relating to the activation.

Finally, Air Asia Singapore Facebook page experinced an increased in fans after the activation!

The Activation Crew with 2 passer-bys

The Activation Crew

Caught RED-handed in MRT

At work...

CHECK OUT THIS PAGE: http://singaporeseen.stomp.com.sg/stomp/sgseen/this_urban_jungle/434166/pretty_airasia_girls_on_mrt_want_to_be_friends_with_you.htm

DO YOU WANT TO BE AIRASIA’S 100 MILLIONTH GUEST?

Greenfields Milk Donation Drive

Buy and drink milk for a good cause! Greenfields Milk is doing a donation drive and the official beneficiary is The Straits Time School Pocket Money Fund.

Head down to any major supermarkets (Giant, NTUC, Cold Storage and etc.) to purchase your own Greenfields Milk! Greenfields Milk is available in 4 types such as Full Cream, Low-Fat, Skimmed and even in delicious Chocolate Malt!

Remember every purchase of a milk carton, 10 cents will be donated to The Straits Time School Pocket Money Fund!

Look out for the bright pink stickers on the milk carton that indicates the Donation Drive!

Lastly, don’t forget to be a fan of the ‘Cheers to Milk’ Fan Club! Click on here to view Fan Page.

Check out the 1-for-1 lunch in Esplanade now!!!

Looking for a Great place to have your lunch?
Are you getting sick and tired of your office’s canteen or foodcourt?

Come join us at Esplanade to enjoy the FABULOUS 1-for-1 Lunch Promotion.

Check out the website, to find out for more information.

www.seeingdouble.sg

Subway Street Activation 2009

 

  Subway Street Activation 

Win A Bike! 

Held on two weekends in December 2009, Subway’s awareness to promote healthy lifestyle campaign approached health conscious Singaporeans, who is willing to take up the challenge that encompassed basic exercise with our very own AGOP’s twist.

Individuals who completed the challenges will then ‘Win A Bike!’

 

Pro-Enterprise Panel – Cut Red Tape

AGOP won the tender for PEP’s Cut Red Tape roadshows.
The main purpose of the campaign is to educate the public to reduce red-tape in today’s businesses and work. The campaign was built on the tagline: “Stick to Business, Not Red Tape.”
The programme encourages people to give suggestions on how to do away with unnecessary procedures and in turn increase efficiency.

To reinforce the idea of cutting red tape, talents dressed as PMEBs were placed around Raffles Place Park bounded with a ball and chain. The mascot was 2 female talents tied up in red tape.
These talents went around asking people to help cut red tape and free them.

During the launch of the campaign, the Guest-Of-Honours released the talents from the balls and chains and red tape that bound them.

The event garnered substantial media attention with the help of our PR arm.

Nestle Valentine’s Day Activation

AGOP worked with our media partner and sent Nestle butlers to selected office buildings to surprise ladies with chocolates a few days before Valentine’s Day.

We wanted to make the ladies feel happy to receive chocolates during Valentine’s Day and at the same time allow them to sample Nestle Gold’s new range of premium chocolates.

The ladies were asked to fill up a lucky draw card to stand a change to win a gift on Valentine’s Day. We gave out 2 boxes of chocolates and a bouquet of flowers with a box of chocolates to 3 lucky ladies.

At the end of the activation, we managed to collect more than 1000 database for Nestle.

MCYS Family Violence Education Programme

Group Eight won the tender for the MCYS Family Violence Education Programme. The campaign consisted of a media programme and community programme in which Group Eight’s Curiosity (Advertising), AGOP (Events),and TAG (PR) came together and came up with the concept: Please. Don’t Just Stand There. Reach Out.

This campaign runs for 2 months from November to December 2008.

We started the campaign rolling out the in-train panel ads on the 20th November 2008.

Followed by 2 events on the 22nd November and 30th November. The roadshows were spearheaded by the Jurong Family Violence Working Group and Ang Mo Kio Family Violence Working Group respectively.

On the 22nd November, we ran the Jurong Family Violence Working Group roadshow with displays of  belts, hangers, ladle depicting items used as abuse “weapons”. We also had child talents throughout the day acting as victims of abuse. They were placed around Boon Lay MRT and directed kind people who approached them to the roadshow to sign pledge cards against abuse.

The newspapers picked up the story and we got onto the front page + 2 of TNP!

On the 30th November, we ran the “Love the children carnival” for Ang Mo Kio Family Violence Working Group at Hougang Community Hub. There were performances from various welfare groups and the public was encouraged to visit the booths and get more information about abuse and violence. They also signed a pledge board against violence towards children.

Overall, the MCYS campaign was a success and it truly brought out the “Please. Don’t Just Stand There. Reach out.” message. It also showed how the 3 agencies complemented each other in terms of advertising, events, and public relations, thus adding to the success of the campaign.

Article by Marketing Interactive:
http://www.marketing-interactive.com/news/9826

Baron’s Activation

Mindshare, our media partner, asked us to activate an awareness exercise for their client, APB. Baron’s did an ambient buy of the trains and MRT station and we deployed knights in shining armor to reinforce the campaign message.

Our knights, coupled with FHM girls, went down to City Hall MRT and interacted with the public on the trains.

This happened on 30th August and 5-6 December 2008.